Narratives are certainly not lacking in the city. Advertising, for example, multiplies the myths of our desires and our memories by recounting them with the vocabulary of objects of consumption. It unfurls through the streets and in the underground of the subway the interminable discourse of our epics. Its posters open up dreamscapes in the walls […] but the city is the stage for a war of narratives […] the grand narratives from television or advertising stamp out or atomize the small narratives of streets or neighbourhoods. Renovation should come to the aid of these latter. It does so already by recording and distributing the memories that are recounted in the bakery, the cafĂ©, or at home. 

Mayol, P and de Certeau, M (1994) The Practice of Everyday Life Vol II